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Strategic and creative advice for sport and the outdoors.

I help brands, founders and leadership teams find clearer direction and turn it into action, connecting business priorities with creative ideas, partnerships and content that audiences value.

Former professional athlete. Founder of Cut Media. Twenty years embedded in international sport.

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Explore my experience
RedBull
Santa Cruz
Discovery
Adidas
Monster Energy
Skyscanner
PON.BIKE
Cervelo
Cannodale
Strava logo on a black background.
Nike
Continental

Where I Contribute

A man with short, spiky hair and a beard, wearing a brown long-sleeve shirt, sitting at a wooden conference table with a glass of water and a bottle in front of him. He is in a meeting room with a large monitor displaying a presentation, and various electronic equipment and office supplies are visible.

Strategic Advisory

Helping leaders see the bigger picture.

When you’re weighing opportunities, questioning your positioning or deciding where to focus.

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Brand, Content & Partnerships

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Turning strategy into ideas people care about.

When you’re investing in content and partnerships, but struggling to make them express what your brand stands for, connect with audiences and serve your business goals.

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Creative Leadership & Executive Production

Executing ambitious work properly.

Selective involvement when an ambitious project needs experienced creative direction and oversight through delivery.

I work through focused strategic projects, ongoing advisory relationships and selected fractional or non-executive roles. Depending on the brief, I can stay closely involved as the thinking moves into development and delivery.

Lets talk

→ My Journey →

  • Motorsport winners' podium with five male racers holding bouquets of flowers, celebrating an event. The central figure is dressed in a red racing suit and holding a trophy, flanked by other racers in racing gear, all smiling. The background displays logos and sponsor banners.

    Athlete

  • Two men in wetsuits and a helmet with a camera attached are at the edge of the water next to a small boat. One man is standing in shallow water holding the boat steady while the other is on the boat. There is a camera on a tripod pointed at the boat and men. The scene is set in a coastal area with rocks and islands in the background under a partly cloudy sky.

    Creator

  • A man wearing a black waterproof jacket standing outdoors under a large black umbrella, smiling at the camera, with a machine and equipment in front of him during rainy weather.

    Director

  • Formula 1 race car in a parking lot with two team members and several spectators around.

    Agency Founder

  • A man giving a presentation at an event about mountain biking in Scotland, standing behind a podium with bottles of water, with a banner displaying event sponsors and partners

    Strategist/Advisor

A smiling man with curly hair and beard, wearing a gray T-shirt, standing in front of glass windows.

Business leadership. Creative judgement. Experience inside the work.

From one camera to a globally recognised agency.

For more than 20 years, I’ve worked across international sport, storytelling and business. I built and led Cut Media from being a self-shooting director into a globally recognised agency, with annual revenues reaching nearly £3m.

Through it, I built long-term relationships with global brands, turning ambitious thinking into work seen by millions, including some of the most iconic sports films of the YouTube era.

That experience brought together commercial decisions, brand strategy, partnerships and creative leadership. It taught me to recognise an opportunity, question the assumptions behind it and understand what it would take to deliver.

Today, I bring that perspective to founders and leadership teams making decisions about direction, positioning and what comes next.

About

“Stu is a true pioneer in the content space. His hands-on experience and stakeholder management skills mean he can step into any brand, creative or content project and add value immediately.”

— Chris Mease: Head of Communications and PR – CUPRA UK

The decisions I help with:

When the positioning is clear but the content still feels generic

Helping teams translate brand thinking into ideas, formats and creative direction they can actually use.

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When a brand is creating content without a clear reason

Defining what the work needs to achieve, why an audience would engage and what role the brand should play.

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When an athlete partnership is delivering exposure but little else

Finding the shared territory between athlete, audience and brand, then turning it into meaningful stories and opportunities.

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When strategy gets lost between the deck and delivery

Connecting senior thinking with creative development, partners, production and execution.

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When a founder needs perspective beyond the immediate problem

Helping leaders step back, clarify priorities and make more confident decisions about what happens next.

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Selected Experience.

Considering your next move?

If you’re reviewing your direction, developing a new opportunity or looking for an experienced strategic perspective, let's have a conversation.

Contact me here