Pon.Bike: Brand Building
Pon.Bike Brand Building
My relationship with Santa Cruz Bicycles began in 2012 and grew into a partnership with Pon.Bike spanning more than a decade.
As the brand established itself as one of cycling's most influential names, I worked closely with the CMO to help translate the brand into athlete activation, product launches, campaigns and content that strengthened both audience engagement and brand equity.
Following Santa Cruz's acquisition by Pon.Bike, those relationships expanded across the wider portfolio, leading to collaborations with Cervélo, Focus, Cannondale and others.
Across each brand, my role sat between stakeholder management, strategy and execution, helping turn brand positioning and products into ideas, stories and experiences that supported long-term growth.
Built for Possibility
Create something you're proud of.
Whether you're just starting out or taking things to the next level, we have everything you need to connect, engage, and make something truly yours.
Video 1
Title
Rooted in purpose, shaped by vision, driven by results.
Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts.