Words by Stu Thomson

A colorful graphic design with a large pink diagonal stripe on a black background.

Substack.

I’ve started a Substack as a place to follow my curiosity and make sense of what comes next.

It moves between bikes, business, creativity and reinvention, with the occasional opinion on marketing the outdoor world. Some pieces draw on the last 20 years. Others are simply about whatever I can’t stop thinking about that week.

It’s still new, and that’s part of the point. I’m starting something different and documenting it as I go.

If that sounds like your kind of thing, I’d love you to follow along.

The Best Worst Day Ever by Stu Thomson

Ask me in ten years.

Read on Substack

A Gate Is Just a Gate, Until You Can’t Get Through It. by Stu Thomson

The outdoors has always been where I go to think, breathe and reset. But one ride hit it home that freedom is not equally available to everyone.

Read on Substack

My 20 year identity crisis (again). by Stu Thomson

Read on Substack

Strategy. Partnerships. Storytelling.