The Founder
Cut Media: From one camera to 23 people and nearly £3m in annual revenue.
For over 15 years I built Cut Media from myself, a camera and a website into an internationally recognised agency working with brands including Red Bull, Nike, Discovery and adidas.
Cut Media began with myself, a camera and an ambition to tell sports stories differently. Over more than 15 years, I grew it into an internationally recognised creative agency working with brands including Red Bull, Nike, adidas and Warner Bros. Discovery.
The numbers only tell one part of the story.
My own role evolved with the business. I started behind the camera, developing and directing the work myself. As Cut Media grew, my focus shifted towards building and leading a team, developing long-term client relationships, shaping strategy and making the commercial decisions required to keep an ambitious creative company moving forward.
At its peak, the agency employed 23 people and generated close to £3 million in annual revenue. Our work travelled around the world, won major industry awards and reached hundreds of millions of people. But much of my most valuable learning happened behind the scenes: hiring and leading people, managing cash flow, navigating growth and uncertainty, protecting creative standards and balancing ambition with commercial reality.
The difficult years taught me more.
The 15 year journey was not always straightforward, and it did not end as I would have hoped. The successes, mistakes and difficult decisions all shaped the perspective I bring today. I understand both the ambition that drives founders and organisations forward, and the practical challenges of turning that ambition into a focused, resilient business.
That experience now underpins my work with founders, leadership teams and brands, helping connect commercial thinking, brand strategy and creative execution.
